Saturday, 23 January 2016

Netaji Subhash Chandra Bose - A real warrior never dies!



Name: Subhash Chandra Bose

Date of Birth: January 23, 1897

Death: August 18, 1945

Did he really die on August 18, 1945?

Now that’s a billion dollar question and till date, no one has been able to answer that correctly. There have been many theories, many investigations but still we haven’t received any confirmed answer. Maybe we are not supposed to get any answer. Maybe he did die in that plane crash. May be he lived in a different country and supported India and the Indians who needed him.  Maybe he became a sadhu and lived a simple life after India got much deserved freedom. Maybe he left this mystery Mr. Bose for all of us to solve and unite again to get the right answer.




Many official enquiries were made to confirm about his death. With setting a trend of disappearance, his death in the plane crash was something the world wasn’t ready to believe. The committees (Figgess Report, 1946; Shah Nawaz Committee, 1956; Khosla Commission, 1970; Mukherjee Commission 1999-2005) set up to investigate the plane crash and death came up with different results. The most controversial has been the last and longest one of them, Mukherjee Commission. The commission concluded that the oral accounts in favour of plane crash could not be relied upon and that there was a secret  plan to ensure Bose's safe passage to Russia with the knowledge of  Japanese authorities and Habibur Rahman (his secretary). The commission also observed that the ashes kept at the Renkoji temple, reported to be Bose's, were of Ichiro Okura, a Japanese soldier who died of cardiac arrest.


The Mukherjee Commission submitted its report to on November 8, 2005.  The report was tabled in the Indian Parliament on May 17, 2006. The Indian Government rejected the findings of the commission without assigning any reason. Two of the four top secret files with the Central Government regarding Netaji’s death are related to Mukherjee Commission. I wonder what information from this commission has made those files as top secret files!

Things would have been simpler and easier to believe if the Indian Government wouldn’t have acted in a mysterious way about this issue. Well, they are still walking on the same path in spite of many questions raised by the West Bengal government, Netaji’s family and the curious public. In 2015, the WB government declassified 64 files related to Netaji. The files raise question over his death in lanec crash in 1945 in Taipei, talk about the surveillance his family was put under even after his death, mentions that communication between his wife and daughter with his family after his rumoured death amongst other issues. But still there lay 135 files related to Netaji which are yet to be declassified.

The documents purportedly suggest that in 1948-49, British and American intelligence agencies believed that Bose was alive and instrumental in a number of communist uprisings in Southeast Asia. Another letter, written by the Information and Broadcasting Ministry to Netaji’s nephew Amiya Nath Bose in 1948, also suggests the same thing, said sources.

What I feel is that he did hoax the plane crash. His death before the freedom of India is something which is hard to believe. This is not my gut talking, this is an analysis of what has been happening since 23 January, 1945 talking. This is a curious Indian wanting to know what’s in the top secret files with the Government which are not out for public knowledge. I think his death was a fabricated stunt and he lived on supporting India from outside like he was doing in when he escaped from India. I think there’s a greater and bigger mystery involved that’s why the Indian Government is worried about their relations with some of the foreign countries. But what I cannot understand is why he never came out of hiding if he was alive!

And the list of questions which arose after his death is beyond human logic.

Did he attend Gandhi’s and Nehru’s cremation ceremonies? Did he actually parade in China with the Chinese Red Army? Did his brother lie when he said Netaji would return in March? Did Nehru was a part of this world-famous controversy for real? Was Nehru a part of snooping that went on for Netaji’s family even after a decade of his much rumoured death? Was the baba who died in Faizabad in reality was Netaji? Would a fearless man hide his identity after independence?

So on the 119th birthday anniversary of Netaji Subhash Chandra Bose, I decide to rise above the theories and half knowledge about his much rumoured death and the secret life he led on after the plane crash (if the former wasn’t true). He was a great man who didn’t fear authority and took many vigorous steps for the free India, we live in today. I thank him for being a part of the freedom which ws taken away from British Raj, not given by them.

Happy Birthday Netaji. You were a true hero and you will forever live in our memories as the badass patriot who you were.





https://en.wikipedia.org/wiki/Death_of_Subhas_Chandra_Bose                                 







Ankita Kureel

PGP MarComm 2015-16

ankita.kureel@northpointindia.com

Thursday, 21 January 2016

Not everything that says FREE is profitable. Free Basics – a big NO.




So the breaking news in the Indian world of Internet is Free Basics by Facebook. Is it actually what it sounds like or is there a catch? Well, Free Basics is an initiative of Internet.org which got into news after Mr. Modi met in his much talked about meet with Mr. Zuckerberg in Silicon Valley on 27 September 2015.

Internet.org is a partnership between social networking services company Facebook and six companies (Samsung, Ericsson, MediaTek, Opera Software, Nokia and Qualcomm) that aims on bringing economical accessibility to selected Internet services to less developed countries by increasing efficiency, and facilitating the development of new business models around the provision of Internet access. But Facebook faced a lot of criticism from some quarters of India and hence the free Internet platform got renamed to Free Basics by Facebook. After all, adding the term ‘free’ to any service does make it lucrative right?



Free Basics is being promoted heavily across various platforms in India (The rough estimate for endorsing this has been around 100 crores). It is a mix of Internet applications that are packaged together by Reliance Communications in India and given free only to its users. Read about it here.Their idea being giving people access to few free basic services offered by Internet and making them understand the value of the Internet.  This app and web platform provides access to over 250 services. It is now live in 19 countries including India and will be part of the “larger objectives” of Internet.org. It also offers an open platform to developers and coders who can add their apps on the platform provided they meet the technical criteria. This all sounds efficient for the people who aren’t able to access the Internet and techies who are looking for such opportunities. But how beneficial this service really is?

My question is what is the real motive behind this move? Why can’t the government offer a free and neutral service to its citizens who really need it? What are the other solutions of taking poor and people in need to online platforms? Is there a different way to connect India without Free Basics?(Click Here For More) How will the Internet property remain public and free? Why is this being routed through Facebook? How will the offline population come online? Which companies will help in this movement? How will they get benefited?

Many people who are opposing this move are saying that big sites aren’t a part of this movement. Yes, I choose to call this service a movement because that’s how it is being project subtly in heads of people who are made to think that this will change their lives. The results depend on time but according to what’s been shown and projected by Facebook, this sounds like a good deal, again, only for those who can’t access basic services on the Internet.

According to Facebook, many big sites are participants of Free Basics like India Today, Network 18, Accuweather, BBC, Bing and literally hundreds more around the globe. About the privacy concerns, they do not keep any customer personally identifiable information (PII) past 90 days. To make this clearer, you can go through the list of sites which are available in Free Basics program. And according to Reliance, services can be removed or added time to time.

More than half of the sites mentioned are nowhere close to our knowledge. For those who understand the Internet language, only two of India’s top sites as ranked by Alexa are there is this package. One of them being Facebook itself and another one is Wikipedia. So there’s no Google, no Youtube, no Twitter, No Amazon, no LinkedIn, no IRCTC, no Makemytrip and the list goes on. So when it comes to basics of Indian internet, this movement doesn’t seem very beneficial. There’s no Google! How can they even call it Free Basics without Google! Now that’s the beauty of words which is clearly being misused by Facebook.

Facebook says that Free Basics program is is growing and popular in 36 countries. What it forgets to mention that the more online-progressive countries like Japan, Norway, Finland, Estonia and Netherlands have outright banned programs such as Free Basics.

Tim Berners-Lee, the inventor of the World Wide Web, says that consumers should say no to initiatives such as Free Basics (formerly Internet.org), and added that if something that is being offered in the name of the Internet and isn't the full Internet, then it's not really free and public.

By the way, Free Basics isn’t the only program launched to connect people to the Internet (read as limited internet). For example, in India, Aircel has begun providing full internet access for free at 64 kbps download speed for the first three months. Facebook could sponsor and expand that.

Schemes such as Gigato offer data for free for surfing some sites. The Mozilla Foundation runs two programs for free and neutral Internet access. Facebook could work with them. In Bangladesh, Grameenphone users get free data in exchange for watching an advertisement. In Africa, Orange users get 500 MB of free access on buying a $37 handset.

There are many ways to connect people but offering them a restricted space on Internet and then calling it as the best bridge to a full internet is a way of fooling people. It is a way of not introducing Google to those people which happens to be the biggest competitor of Facebook. The way with which Facebook is trying to make people support Free Basics cannot be ignored. It is fooling them by not stating the facts and figures clearly? Unfortunately, I happen to be a part of the group too when unknowingly I sent email to TRAI by only reading terms as Net Neutrality. After sending the mail, I realised that I had supported Free Basics. Like me there are so many others who unintentionally supported Free Basics. Told you, the beauty of words!  Reports also show that Facebook is trying to get users in US to send emails to TRAI. If it’s true, it’s a really cheap move taken by them.

Facebook is neither achieving Net Neutrality nor it is supporting digital equality.

Here’s what SaveTheInternet.in had to say about all this:

“There are several ways other than zero-rating and differential pricing to bring internet access to millions of Indians who hitherto cannot access internet due to high data costs…Here it is important to note that some telecom service providers and Facebook have misled people to believe that there is no other way but to resort to differential pricing and zero rating to expand internet access…”

So the battle will go on for some time because India as a united nation wants a free and public internet. We want the people from rural India to come online and benefit from the services which Internet offers but we aren’t ready to get fooled by superlative language which only misguides us.








Ankita Kureel

PGP MarComm

ankita.kureel@northpointindia.com


Sunday, 20 December 2015

Desk Research



As a market research professional you are involved in identifying and solving problems, pitching of proposals to various institutions and much more.
The first thing you are advised is to split your research into two different divisions, named as primary and secondary research. Primary research involves you getting down to the ground and analyzing the problem right from scratch. But on the other hand research done by gathering readily available information from sources like government records, print and digital media is called a secondary research, also known as Desk research. 


 So now a question arises, we do all the work from base to apex in a primary research and come up with possible insights and solutions, then why do we need a secondary research?
Secondary research helps us to have an early understanding of the market or the industry.The availability of data is in abundance, for example a government record would cover a larger spectrum of issues. The time involved in conducting this research is less and is also very cost efficient. Data collected from secondary research helps you identify the effectiveness of your primary research. But also, care should be taken to distinguish secondary research from primary that uses raw data sources. So if this method of research is filled with all these perks, does it mean that we can forgo primary research? The answer to that question is a big NO! Like a coin having two sides, the disadvantages are also to be taken into account. The data sometimes lacks consistency of perspective and becomes obnoxious, the biases and inaccuracy cannot be checked. Published statistics often raise more questions than they can answer.
After analysing this method of study briefly, imagine if a business study is given the form of a human being, then the major organs would represent Primary Research. Desk Research will be a representation of the Legs and Vertebra column which helps the entire body to stand firmly. It acts as a morale support to the entire study. It is like a sign board that directs you to the correct destination.

John Richard

PGP MR 2015-16

john.richard@northpointindia.com